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3 reasons primary care must be part of your benefits strategy

Jul 11, 2018
By Kathryn Ross
Doctor and patient consulting with one another at a desk

As the healthcare system continues to lose the fight against increasing costs, many players in the market are focusing on the role of primary care as a key foundation. Hospital systems have bought up primary care doctors in their markets to preserve and strengthen their on-going relationships with patients. Payers, including Medicare, are finding new ways to reimburse primary care providers in order to influence how they deliver their care. Venture funds have also invested hundreds of millions of dollars in both office-based and telemedicine-based primary care.

What do all of these efforts have in common?

Every one of these players understands that primary care has a disproportionate value to any healthcare strategy. Primary care doctors represent a small portion of overall cost of care, but they greatly influence how care is delivered downstream, through whom they refer to and how they recommend follow-up care.

And, employers are starting to catch on to the importance of differentiating primary care beyond their insurance plan design, especially as they roll out programs like high deductible health plans, wellness coaching, price transparency, EAPs and even second opinion services. That’s because as more of the responsibility for care gets pushed to the employee through these programs, it’s more critical than ever to give them a trusted primary care provider to help them get the right care, at the right time, at the right price.

Here are a few reasons why primary care should be a part of your benefits strategy:

1. A great primary care doctor can help your employees assess what care they really need.

Recent studies have shown that while HDHPs can reduce wasteful utilization of care, these plans can also sometimes discourage people from seeking care that’s actually necessary. And it is easy to see why. Without training, it’s hard to tell the difference between symptoms that are truly concerning and ones that will fade over time. A good primary care doctor can help your employees make smart choices about their care, to optimize health outcomes without wasting money.

2. A great primary care doctor can help drive utilization of health and wellness tools.

In a recent pilot, we found that patients are much more likely to adopt and properly use a wellness app when it’s recommended by a physician than when it is rolled out without a primary care partner. While employers can and should play a role in providing tools to improve employee health, involving the primary care provider can make these tools more credible as well as applicable to the specific healthcare context of each employee.

3. Giving employees access to primary care saves you money.

It takes an average of 29 days to get in to see a primary care doctor in the U.S. — up from 19.5 days in 2014, so people often opt to visit specialists directly, or choose the more costly options of urgent care or ERs. Studies show that when you improve access to primary care, employees stop using these more expensive settings for primary care, incur fewer downstream costs and receive a higher quality of care.

As you’re thinking about your 2018 benefits strategy, remember to make great access to primary care part of your healthcare strategy. This can be anything from a benefit design that encourages access to primary care (i.e. through lower co-pays), or a network design that has adequate primary care coverage, or even a dedicated center for your employees.

To learn more about how your organization can leverage primary care, please visit www.onemedical.com/enterprise.

This article originally appeared on benefitnews.com.

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Kathryn Ross

Kathryn Ross is the Director of Enterprise Marketing at One Medical. She has 15+ years of experience working with leading brands in the employee benefits space and is an expert on engagement and employer health care trends. Kathryn has a BA in Business Administration from University of Puget Sound.

The One Medical blog is published by One Medical, a national, modern primary care practice pairing 24/7 virtual care services with inviting and convenient in-person care at over 100 locations across the U.S. One Medical is on a mission to transform health care for all through a human-centered, technology-powered approach to caring for people at every stage of life.

Any general advice posted on our blog, website, or app is for informational purposes only and is not intended to replace or substitute for any medical or other advice. 1Life Healthcare, Inc. and the One Medical entities make no representations or warranties and expressly disclaim any and all liability concerning any treatment, action by, or effect on any person following the general information offered or provided within or through the blog, website, or app. If you have specific concerns or a situation arises in which you require medical advice, you should consult with an appropriately trained and qualified medical services provider.